If
somehow you're lucky enough to snag a reservation, you could spend the night in
a startlingly realistic recreation of Van
Gogh's bedroom...not in the South of France but in a doorman high-rise in Chicago's River North
neighborhood.
The room was commissioned by the Art Institute of Chicago, in
conjunction with their new show, Van Gogh's Bedrooms. The show and the nearby room officially open today and will remain intact until May 10.
The museum exhibit focuses on Van Gogh's "quest
for home" and, in particular, the three paintings the made of his bedroom
in the Yellow House in Arles during 1888 and 1889. The famous Dutch artist moved 37 times in his short 37-year life.
The show features all three of the famous paintings, one on loan from the Van Gogh Museum in Amsterdam, one from the Mus�e d�Orsay in Paris and the third from the Art Institute's own collection. More than 30 additional works--and a scale replica of the bedroom--round out the exhibit, with large screens scrolling images and text from Van Gogh's letters and sketchbooks, and music tying it all together.
Those who do get to book the room will
pay just $10 for the night...with tickets to the show thrown in. The rental is listed on Airbnb here and written in Van Gogh's voice; the photos are fantastic so have a look whether you actually want to stay here or not. If you do, good luck with that: the first block of nights were snapped
up immediately and you'll need to check the museum's social media channels, such as Twitter and Facebook, to find out when
more will be released.
From a publicity standpoint alone, the rental room was pretty genius, generating enormous press for the museum exhibit in the Guardian, Adweek, the New York Post and Today.com, just to name a few.
"It's sort of
crazy how excited people are over the project," said Glenn Ragaishis in the Chicago Tribune; he oversaw the room's fabrication at Ravenswood Studio, the local company that,
more typically, builds sets for Lyric Opera and other theater companies.
"Who wouldn't want to spend the night inside a painting of a rustic garret that once belonged to a suicidal Dutch post-impressionist?" asks Jezebel.com (which goes on to call the room "cramped and creepy" looking).
The rental, equipped with
cable and Wi-Fi, will remain
intact until the exhibition's May
10 closing.
The
first overnight guest, staying tonight, will be Robby Sexton, the Art
Institute's social media manager. His goal, he says, when he writes about his
stay on the museum's Facebook page and elsewhere, "will be to make
people feel as jealous as possible."
Other
nights have been reserved for "social influencers," artists and
bloggers, who will of course be chronicling the experience.
"We
hope it's a way to bring fresh eyes and fresh perspective to the painting,
which has long been an icon of our permanent collection," says the Art
Institute's Amanda Hicks.
To watch a short, touching video in which curator Gloria Groom explains why having a bedroom of his own was so important to Van Gogh, click here.
To learn more about Van Gogh and the paintings, you might enjoy the Vogue.com story.
Photos: (1) The recreated "Bedroom in Arles," in
Chicago's River North, is theoretically rentable on Airbnb for $10
per night. Follow the Art Institute on Twitter and Facebook to find out when.
(2) The room is an amalgamation of the three paintings Van Gogh did of his
bedroom; all three are in Chicago for the show. Pictured is one from 1889.
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